Critics wary as Google's Chrome begins an ad crackdown

SAN FRANCISCO (AP) — On Thursday, Google will begin using its Chrome browser to reshape the web by eradicating ads it deems annoying or otherwise detrimental to users. It just so happens that many of Google's own most lucrative ads will pretty much sail through its new filters.

The move, which Google first floated back in June, is ostensibly aimed at making online advertising more tolerable by flagging sites that run annoying ads such as ones that auto-play video with sound. And it's using a big hammer: Chrome will start blocking all ads — including Google's own — on offending sites if they don't reform themselves.

There's some irony in that, given that Google's aim is partly to convince people to turn off their own ad-blocking software....

4 Published By - Houston Chronicle - Technology and Science - 2018.02.14. 22:05
Share |